Proxima Nova
Proxima Nova is a key graphical element of the Romankiw brand. The font creates consistency across different applications, and provides and equitable playing field for graphics.
Parings
Maintaining the pairings of font type helps keep the brand communication the same, no matter where it is see. Medium should be paired with Light weight, and Bold should match with Regular weight.
Hierarchy
Organizing the fonts in a hierarchy is important to ensuring the message is communicated effectively. There should never be a sub-header which has a larger font size or weight than the title. The vertical hierarchy means that the most heavy weight will be the highest on the composition.
Templates are defined in more detail on the Composition page.
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