Creative Direction
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The Harvard name resonates worldwide, and the shield, crimson, and architecture convey a legacy of excellence and visionary leadership. The new Harvard Business School (HBS) identity reimagines the globally-recognized symbols of the School for an innovative and inclusive future. HBS is forward-looking, global, and inclusive. By using the new identity system across communications, the visual voice of the School will match the School’s desired brand perceptions.
Fonts
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Explore and learn how to best use the identity system, see examples to inspire marketing efforts, and find links for asset downloads.
Jarod Romankiw is an analyst within Strategy & Development for Raytheon Missiles & Defense, a business of Raytheon Technologies. He partners with RMD strategy executives to oversee business strategy, portfolio management and strategic planning for R
Adelle Sans Thin
Adelle Sans Thin Italic
Adelle Sans Light
Adelle Sans Light Italic
Adelle Sans Regular
Adelle Sans Regular Italic
Adelle Sans Semibold
Adelle Sans Semibold Italic
Adelle Sans Bold
Adelle Sans Bold Italic
Adelle Sans Extrabold
Adelle Sans Bold Italic
Adelle Sans Heavy
Adelle Sans Heavy Italic
Values
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Explore and learn how to best use the identity system, see examples to inspire marketing efforts, and find links for asset downloads.
ACCOUNTABILITY
We honor our
commitments, expect excellence, and take pride in our work.
commitments, expect excellence, and take pride in our work.
COLLABORATION
We share insights, learn together and act as a team.
INNOVATION
We experiment, design, build and transform with speed and agility.
TRUST
We experiment, design, build and transform with speed and agility.
Enduring Brand Colors
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The foundation of the color palette is Harvard crimson along with black. Download color palette [ZIP]
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Harvard Crimson
CMYK: 8/100/65/24
RGB: 164/16/52
HEX: #A41034
PMS: 187 U, 1807 C
CMYK: 8/100/65/24
RGB: 164/16/52
HEX: #A41034
PMS: 187 U, 1807 C
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Harvard Crimson
CMYK: 8/100/65/24
RGB: 164/16/52
HEX: #A41034
PMS: 187 U, 1807 C
CMYK: 8/100/65/24
RGB: 164/16/52
HEX: #A41034
PMS: 187 U, 1807 C