Primary brand colors
Our primary brand colors are black and white. The colors provide a simple way to convey a consistent brand.
Black
RGB — 24, 26, 29
CMYK — 0, 0, 0, 0
HEX — 181A1D
PMS — Black 6 C
White
RGB — 255, 255, 255
CMYK — 0, 0, 0, 0
HEX — FFFFFF
PMS — White
Accent color
Blue is the featured color of the brand. It can be used to accent the brand elements.
Blue
RGB — 0, 94, 184
CMYK — 91, 67, 0, 0
HEX — 005EB8
Pantone 300 C
Secondary brand colors
The highlighting colors can be used when designing elements that need extra vibrance. These colors should be used sparingly as too much use can take away from the cohesiveness of the brand. They can be used especially when creating UI elements for computer applications.
Red
RGB — 255, 25, 0
HEX — E11900
Orange
RGB — 255, 105, 55
HEX — FF6937
Yellow
RGB — 255, 190, 65
HEX — FFBE41
Green
RGB — 5, 165, 85
HEX — 05A555
Purple
RGB — 115, 85, 190
HEX — 7355BE
Brown
RGB — 150, 100, 75
HEX — 96644B
Other brand colors
Hover Blue can be used in digital situations where dimming Blue is required. The gray palette can be used to accent different graphic elements when a bold contrast is not needed.
Hover Blue
RGB — 0, 79, 132
HEX — 004F84
Medium Gray
RGB — 119, 122, 129
HEX — 777A81
Light Gray
RGB — 168, 172, 177
HEX — A8ACB1
Off White
RGB — 245, 247, 249
HEX — F5F7F9