Brand Project

Romankiw's brand was born with a centralized mission in mind, to make a home feel more like an experience. I conceptualized this project in 2021, with the idea to make a professional brand out around my last name, Romankiw. I've migrated many graphic design ideas from many projects, respecting different brands I've created (such as the brand for my professional development Jarod Romankiw). I play the central role in ensure the brands consistency across its different applications. I designed it to last a long time, and chose a design elements that reflects that commitment. I wish to define a professional standard for my home. The Romankiw brand is not an idea of a business, but of a standard. Upholding quality and experience is at the core of what I am passionate about so this brand is an effective communicator of that idea. The crossroad between a luxury design aesthetic and practicality lead me to a simple design, a simple word mark of the brand name. This simple, easy to navigate solution offered a modern twist while communicating key brand principles. Walk into a home where the experience is as concentric as its ideals.

October 19, 2021

Developed around my passions

The brand identity

The vision of the Romankiw brand means that it's identity needs to be flexible in use, and prepared for a modern, digital future. The direction of the brand is unknown, but the feeling of the brand is defined and the vision is set for future graphical elements. The brand guidelines cover 4 main areas: logo, color, typography, and iconography.

Ground rules

Any of the brand assets defined in this identity should be used in all branding scenarios, although in some cases the brand can be malleable into new areas.

Downloads

All downloads are stored on Google Drive. This provides easy access to download brand assets. Files are named an organized to provide the designer with seamless access to the brand assets.

Quick downloads

Download links to the most utilized visual assets of the Romankiw brand.

Romankiw Logos ➞

Colors ➞

Composition Templates ➞

Iconography ➞

Guidelines

Download a PDF version of the brand guidelines book.

Download ➞

Brand system

There are 6 main elements to the Romankiw brand: Logo, Colors, Typography, Visuals, Compositions and Tone of Voice. Each distinct area is essential to effective brand communication.

Sub-brands

These are distinct segments of business the Romankiw brand develops for.

Personal Segment

These are distinct segments of business the Romankiw brand develops for.

Ground rules

Any of the brand assets defined in this identity should be used in all branding scenarios, although in some cases the brand can be malleable into new areas.

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